The Alpha is a love letter to our culture for those of us who love and want to represent it.
Adorned with a powerful African print, this limited edition hoodie was designed specifically for people who want to proudly display their love of the Culture.
The Alpha Hoodie has a smart fit & sturdy finish making it perfect for everyday wear as well smart, casual occasions.
It’s smooth touch interior means it is ultra comfortable - the perfect “no fuss, just comfort” outfit.
The Alpha is a fitted tracksuit. If you like a looser fit, go 1-2 sizes up!
- Premium quality - made with a rich black, luxurious soft feel cotton for optimum comfort & style.
- Original & unique design - incorporating a stand out, stand proud African inspired design.
- Colour: Black.
- 100% Black owned company.
- Machine Washable.
- The model is 6'1 and wears size L.
Day to day wear, airport attire, smart & casual events
Match It With:
The Alpha Joggers